Leader Spotlight

Fischer.BeatriceBéatrice Fischer (Young Leader 2002)

Head of Marketing and Stakeholder Management for Private Banking and Wealth Management, Credit Suisse AG

What do you like most about Switzerland?
Although it is a small country, it is also very international and cosmopolitan. This and the incredible scenery and nature are what I like best. And of course, it is where I was born and raised - Home is always special!

What do you like most about the USA? 
I like that Americans tend to be quite relaxed and easy going. I adore the vastness of the country and the beauty and diversity of the nature. And I simply love New York!

What defines your leadership style?
I try to be approachable, down to earth, and fair in my decisions. I put a lot of emphasis on giving my people the necessary freedom to work. As long as my staff doesn't violate my trust, I stand behind them and their actions 100%. When I evaluate or hire people, social skills and the question of whether somebody fits into our corporate/team culture outweigh pure professional capabilities.

Who inspires you? 
My parents, who gave me a strong base and a set of sound values. And my friends - I have some really great ones!

What is your greatest achievement?
I have achieved professionally much more than I ever aspired to at the beginning of my career, but more importantly, I just try to be a good person, as this is ultimately what counts.

Do you have any weaknesses? 
Of course! Lots. I am definitely impatient with slow thinkers. I don't really like to speak in front of big crowds, but of course, I have to do it. Sometimes I also have a hard time saying "no" to people when they ask for my time, leading to a hopelessly overloaded agenda.

Where do you live?
I live in a nice apartment with a wonderful terrace overlooking the Lake of Zürich. A true privilege.

What is your favorite place in the world?
There are so many wonderful places, but as long as I have not seen them all, I cannot really name a favorite.

What is the best book you ever read?
Again, a hard question to answer. If you had asked my favorite TV show, I would have said with no hesitation: "The West Wing". In terms of books, hopefully the novel I am planning to write once I retire. One of my favorites recently has been the Millennium Trilogy by Stieg Larsson.

What is your goal in life? 
The mother of all questions. I think at the end of the day I want to be able to look at myself in the mirror and be content with my decisions and with how I led my life and affected the lives of others.



About Béatrice Fischer

Béatrice Fischer has been the Head of Marketing & Stakeholder Management for Private Banking & Wealth Management since August 2013. Her main task is supporting the Head of PB&WM in his interaction with internal and external stakeholders, in particular in the area of communication, as well as dealing with regulatory, audit and compliance topics. In addition, she has overall management responsibility for the market research and client feedback functions as well as for the Global Marketing activities for the Division. From 2009 to September 2011 she was Chief of Staff to the CEO Private Banking. Before she has been Corporate Secretary of Credit Suisse for almost ten years. After graduating from the University of Zürich law school in 1990, she joined Credit Suisse as an account officer for corporate mid – to large-sized clients. In 1992 she was assigned to Credit Suisse Canada in Toronto, where she worked as a financial analyst covering a broad range of industries. After returning to Switzerland, she became an Account Manager and was subsequently promoted to Key Account Manager in the Corporate Client Division. In 2004 she was promoted to Managing Director. She is an member of the extended Private Banking & Wealth Management Coverage Management Committee.

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